On June 3, in the Vision Blog, I covered how Eliot van Buskirk wrote a piece on Wired.com probing the question "what if car dealerships were experiential centers". In this he did everything but outright name LM:
.....To rise from the ashes, automakers must think like Silicon Valley — blow up “stores” in favor of experience centers. Let people buy what they want, when they want and how they want. What would a car industry without dealerships look like? In our dreams, they’d be a lean network of showrooms offering hands-on experience with a range of vehicle.....Little did I know, but one short week prior, Charles Mann, had already done the same thing in Wired Magazine, detailing how open innovation could revolutionize the tired auto industry by asking "What open innovation could do for the car industry". For example, he says:
"the [auto] industry will need to undergo much the same wrenching transformation that the US computer business did some three decades ago, when the minicomputer gave way to the personal computer. Whereas minicomputers were restricted to using mainly software and hardware from their makers, PCs used interchangeable elements that could be designed, manufactured, and installed by third parties. Opening the gates to outsiders unleashed a flood of innovation that gave rise to firms like Microsoft, Dell, and Oracle. It destroyed many of the old computer giants—but guaranteed a generation of American leadership in a critical sector of the world economy. It is late in the day, but the same could still happen in the car industry; it just has to harness our national entrepreneurial spirit to develop the next wave of auto breakthroughs."
"You betcha" is all I have to say to readers....to Wired, "why don't you just write the story you have been almost writing for the past couple of weeks."
Perhaps, if you feel so inclined you could write the folks at the magazine and make the point.
Tell them that you saw the article on "What detroit can learn from the apple store" and the article "Beyond Detroit: On the Road to Recovery, Let the Little Guys Drive" Maybe they should have been "What Local Motors is doing to bring Apple Stores to Automotive - the birth of the Micro-Factory" and actually...... the second title just works as is.
Whatever the coverage and whoever the author, the stories are timely, engaging, and begging for a tangible example.