Today Forbes.com unveiled its next cover story about America's Gold Rush to be found embedded in the next car industry.
In short, the author Joann Muller profiles 7 Companies at the forefront of innovation.
Tesla
Miles
Aptera
Carbon
Fisker
Bright
Local Motors
By far the youngest of the bunch, (we are only 1 year into the game), Local Motors is touted by Muller to bring the "most unorthodox approach to the market". In short, I am pleased with such placement because it makes clear that we are bringing a different business model to the table -- Micro-Factory production.
Though I am a huge fan of each of my co-opetitors, Bright, Fisker, Carbon, Aptera, Miles, and Tesla all promise a new car as their vanguard, whereas, Local Motors delivers a new path to market with the cars to back it up.
Check out our Rally Fighter:
Designed in 18 months for under $2MM, tailored to the American Southwest, and built in micro-factories with the customer taking part, this sexy, efficient vehicle is a far cry from Fisker's 3 year, $300million, Swedish built, dealership-sold BMW-fighter. By the time Fisker moves on to model number two, Local Motors will already have a growing customer base and network of micro-factories with a variety of models. Do the math, at $2MM per model line, $300million could yield 150 new models.
With all the new technology coming to market day by day and battery technology in constant revolution, don't we deserve a car company like Dell was to Compaq, a company who is prepared to put the latest technology to work at a moment's notice? We think so, and so we have built Local Motors.
Check us out in the upcoming issue of Forbes Magazine in early June, and watch the video interview now.
Wednesday, May 20, 2009
Now in a league of 7 - Youngest but hungry!
Labels:
Business Fundamentals,
Public Relations
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Begin to believe!
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