Wednesday, April 29, 2009

The Detroit Competition is on!

This is a real test of the forward thinking and community aware nature of designers across the world because it defies the conventional wisdom that muscle cars are what come from and what are good for Detroit. Rather this takes a non-traditional approach to work on a vehicle that "works" for Detroit in its current configuration. Pride, work, style, function, price, must be maintained, everything else is up to the chopping block.

In this competition we are looking for vehicles that inspire the budding entrepreneur in and around Motown. As Sir Richard Branson claims, it is the entrepreneur that will pull us out of the recession. We agree 100% and are trying to support that very person with a vehicle tailored for their life and needs. We want them to have fun with it. They deserve that fun.

Small cargo by day and exciting personal transpo by night and weekend. These concepts should embody the tie-down, tie-up, cargo carriage, easy access, and tailored space to fit the common items like motorcycles and tools. Once those aspects are satisfied, they should also have that hard-to-pin-down attribute of excitement and customizability.

A vehicle done right could easily be an icon for the recession of 2009, known by the rest of the world forever as the vehicle that travelled with this historic city and drove right out of the hard times.

Some visual ideas. These give food for thought, but the interesting thing is that this is a very open design space and there is not much that is GREAT that is in the market so go to town and Go Local!



(upload.wikimedia.org)

















(www.hrsprings.com)



















(66.160.188.111)


















(images.google.com)




















(fourwheeler.com)
























(crestock.com)



















(rides.hotrod.com)





















(automobilemag.com)





(flickr.com/photos/81821753@N0)






(www1.snapon.com)

2 comments:

Jorge said...

Can't wait to see what the new competition will bring. The bar has been set very high from past competitions, but I have a feeling it will be raised once again with the Detroit competition.

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