Monday, April 27, 2009

Back from Vacation and Here's a little morsel on our Micro-Factory

I just returned from a week vacation with the kids and the batteries are fully recharged.


















(My son happy at the beach)


We spent time in Palm Beach Florida where the cars on the street are absolutely RIDICULOUS. Ferrari's blend into the background as Gullwings and Delahaye's take center stage. It was a car lovers dream.

But throughout even such a show, it occurred to me that what was not evident was a deep connection between the owners and their cars. Sure if you keyed their car or even breathed on it wrong they would throw a fit, but when it comes to deep understanding of the magnificent workings, design triumphs, or engineering achievements in these cars, few of these owners can tell you much about such history.

This is not to criticize but rather to demonstrate that there is an opportunity to do so much more in the car industry and we are starting right here at Local Motors to do just that. If you are interested in getting into your car beyond skin deep features, then come hear to learn more about our unique build process.

It all starts with our micro-factory, where customers come to build their car on our line over the course of 2 weekends. Starting next year, you will be able to place an order, come visit while your car parts arrive, and then build your car with the Local Motors team and create memories for the rest of your life.

Here is a picture of an initial rendering of a micro-factory layout - a mecca for car enthusiasts and for learning a new way of bringing automotive innovation to every metro area in America.

















More to follow in the near future, but this is meant to whet the appetite.

4 comments:

Bentley Boy said...

I totally agree with what you mean about the lack of deep soul connection with owners and their cars. Let me tell you what though, I would LOVE to get my hands on the Figoni et Falaschi-penned (and Geo Hamm inspired) French blue Delahaye Type 135 'Paris Salon Cabriolet" I would have that soul connection with it! Or a 1962 Ferrari 250 GTO, with that sexy Sergio Scaglietti body. But definitely the Delahaye 135 - that's an automotive relationship that cannot be taken for granted.

Kevin said...

I saw a story about your company on Wired news.
I think the concept of what you are doing is simply
fantastic!
While I'm not a person who can afford the 50G price
tag I have no doubt that there are plenty of people
out there who are.
For myself I would really like to see a car I can build
incrementally. For a poor schlub like me I would like
to see a way to maybe make a "down payment" on
a chassis and engine for maybe $3000 - $5000, and
then slowly buy the other parts as we can afford them.
I would of course not expect anything as cool or
as race ready as your current offering but maybe
just a simple machine with a V6, AC, and little else.
Simple, reliable, easy to repair and not overly fancy.
Maybe I'm asking too much, I know nothing about
your industry but I'm very interested after seeing
what you are currently doing.
I wish you much success!!!!

Darrell said...

I read the story in Wired about your car company and the experience you provide. The concept is awesome and I am sure that tons of people will be interested. Everything from the open source design process to the DIY aspect is intriguing and breaks from the mold of the big car company. Job well done!

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