Sunday, February 15, 2009

You might have been thinking "Brand" ...No way, we are in revolt.


During our trip to the old Motor belt of our country last week, we encountered a lot of questions about our "Brand".

What is a standard Brand? Take Rolex for instance. Internationally known and monolithic as a statement of product. If it could talk it would say,"I am THE WATCH. Take it or leave it, but wherever you go across the world, that is what you get."


What are we? To say it simply: We are not building a Brand. We are in open revolt.

Local Motors is a revolution in the car industry like the '76rs were to the British Colonies. We are creating a federation of Local Motors locations whose products and devotees are the very soul of our movement. If you simply must have a Brand for LM then perhaps you could consider this federation our very brand itself, but the true identity of our company is wrapped up in the individual fabric of each location already born within our community.

In case you think that you haven't seen this before, Is this a Brand?


What about these?




or better yet, Is this an icon?


What about these?




I cannot tell you the full expanse of our identity, because it doesn't exist yet, and that is the MAGIC. Local Motors has sparked a movement - a revolution - and it is to the winning vehicles and their supporters that we owe everything.

Yes, this is our Company Logo....

But this is the beginning of a revolution...

Viva la Rally Fighter!

Viva la Revolucion!

Viva Local!


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