Wednesday, November 5, 2008

Reminder of why I started Local Motors

Tonight on this election night, while we are busy at SEMA trying hard
to build the next great American Car Company, I thought it appropriate
to remember where I began this journey, and to talk about how success
comes not from political leaders but more from individuals who strike
out to make a difference in their world.

Here is a picture of me in Iraq in 2004 where, as part of the Multi-
National Defense Force we were responsible for securing, training,
rebuilding, and stabilizing one of the most repressed Shia areas of
the country.

After my tour, I wanted to try to continue to make a difference and
felt that if I could make a change in the way in which we build,
consume, and service cars in America that we could make a meaningful
difference in many significant issues from global warming to
international policy.

Now 4 years later, the area in Iraq for which I was partly responsible
and over which my unit shed blood and tears has undergone a total
successful transformation AND Local Motors is a reality with a strong
international backing.


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مع تطور أساليب الدعاية والإعلان والتسويق الحديثة، اتسع مفهوم الهوية بالنسبة للشركات من مجرد الاسم و تصميم شعار أو الرمز ليشمل كل المعلومات المتاحة عنها والشراكات والإعلانات وغيرها من البيانات التي أصبحت متاحة للباحثين على شبكة الإنترنت، كما صارت الهوية البصرية إحدى المعالم الرئيسية للشركات والأكثر ارتباطاً بأذهان العملاء. ولا تعني الهوية البصرية مجرد تصميم الشعار أو مطبوعات الشركة فقط، بل امتدت إلى تصوير المباني والتجهيزات وبيئة العمل التي توفرها لموظفيها، وتصوير طاقم العمل بها، لزيادة تفاعل العملاء مع المؤسسة والموظفين باعتبارهم عنصراً بشرياً ذا هوية حقيقية قابلة للتعامل معها. كما يلعب التصوير دوراً في توثيق هوية المؤسسة ومراحل تطورها وحساب سرعة تقدمها وحصر إنجازاتها وتتبع خطوات مسيرتها مما يجعل المؤسسة وعلامتها التجارية دائمة الحضور في أذهان العملاء.
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