Wednesday, May 7, 2008

Lighter > Stronger > Better : an ode to Amory Lovins

Though the Hypercar concept may have died 7 years ago. Its ideas and suggestions are powerful. Local Motors is founded on the idea of a making lightweight, exciting, safer vehicles, and this video is an homage to one such pioneering concept.



The fundamental truths of lightweighting was not part of the failure of Hypercar. Though it is hard to know in the post mortem what caused the company to cease operations. Fundraising, location, sponsors, partners, focus on hybrid, and styling, to name a few reasons, all seem to share a great share of the blame for the inability to make it to market.

After watching the video, I would ask you one question? Do you think it sounds like a great idea?

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