Monday, May 19, 2008

American Car Enthusiast Psychographic

In the field of marketing, the "psychographic" defines any attributes relating to personality, values, attitudes, interests, or lifestyles of your target customer. Think "'flower power" and there you have a psychographic for the initial VW Beetle buyer.

So what is the psychographic of a Local Motors lead-user. We know that sustainability, design, uniqueness, simplicity, connection, education, desirability are all part of the mix and we work daily to integrate the values of our target customer into the first design that we build. But what about American. If building cars locally is something that we are pursuing, then it would make sense that they would appeal to Americans. However, according to research we've conducted, there is a prevalent negativity directed at current American automotive, and the trend seems only to be getting worse. Could it be true that exciting vehicles only come from abroad....To us the answer is not only "No" but "Nonsense!"...but somehow we need to turn the odds in our favor...pick categories which might play deep into an American ethic.

If you are thinking supercar, microcar, pickup truck, large sedan, crossover, etc., those can all be exciting categories, but save them for another forum about commonplace ideas. In focusing on the American psychographic value for this post, let's take a tour of some unique car concepts that we believe have deep American appeal. (NOTE: These images that appear are not all American in origin, but that does not mean that we don't think they have deep roots within the psyche of American enthusiasts.) So here goes:


(Hemisfear Coupe, Foose design,

(SJiaDesign - LM community)


(Beau Reid Concept - LM Community,

(AH-1J Super Cobra Attack Helicopter...because we all have dreams)


('75 Lancia Stratos,

("Zorro", 1967 Camaro Trophy Truck,


('08 GMC Denali XT Concept,

(PanTerra, Filip Tjezserski - LM Community,


(Lamborghini Gallardo Art Car,

(Lamborghini Gallardo Art Car,

(Fiat Scratch Concept, where the skin comes "pre-scratched",

(Frank Stella, BMW Art Car,

(Andy Warhol, BMW Art Car,

(Ken Done, BMW Art Car,

(Roy Lichtenstein, BMW Art Car,

Though this list is not exhaustive, even in categories, it is meant to get that red-blooded, American auto enthusiast blood pumping, hungry for something new and outright thrilling.

If you have a passion that is not well-represented by the current auto landscape, write us and tell us about it.


Robin Spinks said...

Upper income Americans and "car enthusiasts" are into the fancy, beautiful European styles.

Middle class Americans (most of us) are defined by "practical" - think Model T, minivan, pickup truck. The only middle class value that pushes the practical into something else is power - think hemi and NASCAR.

So the challenge for being truly "American" is how to design practical/functional into something that also looks intersting and new - or retro. Example - the PT Cruiser is not beautiful but it is truly "American" design.

I still like the idea of a retirement car - cheap to operate, easy to get in and out, no fancy digital stuff that old people can't operate. It is not sexy design, but it is practical. Can we figure out how to make that pretty?

Or maybe leave that mass market for the big guys and focus on the "car enthusiast" and their taste for the extreme, unusual and beautiful.

Robin Spinks said...

To the LM Community....

PLEASE don't think my comments are at any time, in any way, negative on the process or results of your designs. I LOVE what is happening. I just like to be a devil's advocate with different ideas to make everyone think. Why are we doing this? To whom will the product sell? How will it be used?

Fangyaya said...

red bottom shoes
rolex watches
cheap louis vuitton handbags
copy watches
louboutin shoes
coach factory outlet online
christian louboutin shoes
coach outlet
louis vuitton outlet stores
cheap ray ban sunglasses
oakley outlet
louis vuitton handbags
celine bags
toms wedges
louis vuitton handbags
michael kors bags
louis vuitton purses
michael kors outlet
coach factory outlet
polo ralph lauren outlet
gucci outlet online
oakley outlet
michael kors handbags
gucci outlet
cheap ray ban sunglasses
jordan 3 powder blue
nfl jerseys
kobe 10
michael kors handbags
coach factory outlet online
louis vuitton
oakley sunglasses wholesale
ralph lauren home
kate spade outlet
michael kors uk
louis vuitton outlet online
rolex watches outlet
nike running shoes
true religion jeans cheap
celine handbags

Unknown said...

moncler outlet
cheap ray bans
ugg boots on sale
ugg boots outlet
birkenstock shoes
jordan shoes
nike free flyknit 3.0
coach outlet online
cheap nike air max
oakley sunglasses for sale
kate spade outlet online
gucci borse
fitflops outlet
coach factory outlet online
ugg sale
michael kors outlet online
fitflops shoes
burberry sale
ray ban sunglasses outlet
tiffany outlet
cheap nfl jerseys
ghd hair dryer
canada goose jackets
discount oakley sunglasses
louis vuitton purse
red bottoms outlet online
coach outlet online
converse sale
birkenstock outlet
canada goose jackets
michael kors handbags outlet
uggs outlet
coach factory outlet online
kd 8 shoes

Unknown said...

uggs on sale
michael kors outlet
cheap oakleys
moncler outlet
ray ban sunglasses
nmd adidas
louis vuitton outlet
christian louboutin outlet
canada goose outlet

caiyan said...

hermes birkin
ray ban sunglasses
michael kors outlet online
uggs canada
canada goose
canada goose outlet
birkenstock sandals
adidas nmd
pandora charms
uggs outlet

Unknown said...


arsatravel said...

The Article is very interesting and I like it. Harga Fiforlif di Semarang , Jual Fiforlif di Semarang , Agen fiforlif di Semarang , Manfaat Fiforlif , Distributor Fiforlif di Semarang

Unknown said...

coach factory outlet online
nmd adidas
toms outlet store
adidas shoes
coach outlet store
coach factory outlet
ralph lauren
longchamp uk
gucci outlet

Mas Untung Selalu said...

Nice Information, thank you for sharing this knowledge

Download aplikasi digital info pendidikan informasi beasiswa s2 jadwal pendaftaran sbmptn game tebak gambar android akreditasi universitas terbuka informasi pendaftaran kuliah

teguh wibowo said...

Obat Sipilis Tradisional
Obat Sipilis Tanpa Efek Samping
Obat Gejala Sipilis
Obat Gejala Sipilis Di Apotik
Obat Gatal Sipilis
Obat Untuk Gejala Sipilis
Obat Alami Gejala Sipilis

Unknown said...

minnesota vikings jerseys
skechers shoes
cheap ray bans
coach outlet
red bottom shoes
tods outlet
coach outlet online
cheap ray ban sunglasses
nba jerseys
jimmy choo shoes

Call Center De Nature WA : 085715585781 said...

Let me start by saying nice post. Im not sure if it has been talked about, but when using Chrome I can never get the entire site to load without refreshing many times. Could just be my computer. Thanks.
Cara mengobati kutil kelamin dengan bahan alami
Cara menyembuhkan kutil kelamin pria
Obat untuk menghilangkan daging tumbuh seperti jengger ayam di kemaluan
Jual Obat Perontok Kutil di Batang Penis Yang Ampuh
Obat herbal untuk kutil kelamin untuk wanita
obat alami untuk penyakit kutil yang tumbuh di kemaluan wanita
Cara mengobati kutil kelamin sendiri

fangyaoting said...

20180623 junda
michael kors outlet
tory burch outlet
canada goose jackets
ray ban sunglasses
polo ralph lauren
celtics jerseys
adidas outlet
air jordan 4
uggs outlet
true religion outlet

Unknown said...

michael kors outlet handbags
michael kors purses
yeezy shoes
adidas gazelle sale
kobe byrant shoes
hermes birkin
lebron shoes
nike air max shoes
links of london

Anonymous said...

The beauty of these blogging engines and CMS platforms is the lack of limitations and ease of manipulation that allows developers to implement rich content and 'skin' the site in such a way that with very little effort one would never notice what it is making the site tick all without limiting content and effectiveness.
obat manjur untuk menyembuhkan penyakit kutil kelamin
obat kutil kelamin alami ampuh
obat kutil kelamin alami paling ampuh
obat kutil kelamin alami yang ampuh
obat kutil kelamin secara alami
obat kutil kelamin yg alami
obat kutil kelamin yang alami
obat kutil kelamin wanita alami
obat kutil di kelamin alami

Unknown said...


jordan shoes
bally shoes
coach outlet
pandora charms sale clearance
le coq sportif shoes
cheap jordans
saucony shoes
uggs outlet
ferragamo shoes
mulberry handbags

miki said...

0814jejeadidas zx flux femme leopard rose Il est basket nike air jordan horizon future possible que suffisamment de temps Nike va identifier une chaussure de signature Air Jordan 2 soldes pour lui. Enfin, vos 8-PW sont des pales pures adidas zx 750 wv pour une sensation fantastique de jeu bref. Pour ceux qui cortez nike homme gris vivent dans un état qui ne vous permet air jordan femme blanche pas cher plus de maintenir un téléphone cellulaire en conduisant, alors asics gel kayano pas cher c'est certainement un moyen simple et légitime de contourner cette loi.

zzyytt said...

nike air huarache
caterpillar boots
off white shoes
longchamp bags
stephen curry 5
nike lebron soldier 10
adidas pure boost
adidas outlet online
100% real jordans for cheap
air force 1

chenlili said...

coach outlet canada
uggs canada
rolex watches
pandora outlet
pandora charms
christian louboutin outlet
michael kors outlet
michael kors outlet
nike shoes outlet

Unknown said...

nike shoes
adidas yeezy
pandora outlet
mbt shoes
coach outlet
ugg boots clearance
red bottom shoes
christian louboutin shoes
salomon shoes

Rebecca Virginia said...

Thanks for Sharing. Complete Your Homework From College Homework Help and Score Best Result.

Home automation in chennai said...

home automation in chennai
home automation company in chennai
interior designers in chennai
interior designing company in chennai
home security systems in chennai
home security system company in chennai
home theatres in chennai
home theatre installation in chennai
lighting automation in chennai
lighting automation company in chennai

jasonbob said...

calvin klein
nike kyrie 5
kobe sneakers
jordan 13
jordan 1 off white
supreme t shirt
giannis shoes
kevin durant shoes
pg shoes
golden goose

yanmaneee said...

yeezy boost
curry 6 shoes
supreme clothing
yeezy shoes
supreme clothing
hermes handbags
paul george shoes
curry 5
golden goose sneakers

yanmaneee said...

yeezy 700
lebron james shoes
kawhi leonard shoes
moncler jacket
nike lebron 16
supreme new york
retro jordans
a bathing ape

yanmaneee said...

kyrie 7
curry 8
kevin durant shoes
kyrie 6
yeezy boost 350 v2
kyrie 4 shoes
kobe shoes
supreme clothing
lebron shoes
curry shoes

Assignment Help said...

Complete Your Assignment From
Adelaide Assignment Help
Assignment Help

KeiraDoltan said...

This article is quite interesting and I am looking forward to reading more of your posts. Thanks for sharing this article with us.
help with project management assignment