Tuesday, February 5, 2008

Great Design: The Price of Entry, but Not the Ticket to Success

I recently uncovered a Business Week article from 2004, which chronicled the state of design in the auto industry. At first read, the article seems to say how competitive the industry has become by invoking the proliferation of new designs. No earth-shattering truth here: just looking at a simple chart of model numbers in different years is enough to make this point:

1960: 200 est.
1992: 600
1995: 910
2002: 1314
(Businesweek 2/16/04 and Revolutionizing Product Development, Clark and Wheelwright)

And in some senses, this design diversity is important because quality has become less and less of a differentiating factor. According to JD Power, in 1998, there were 212 defects per 100 cars, whereas in 2004 there were 53 defects in 100 cars (or a single defect every other car). Perhaps in the past, cars could sell on reliability alone. No longer! If anything, true reliability differences may have been “lost in the noise”. I know some people will want to burn me at the stake for saying that, but go look at the JD Power data and talk to some mechanics on late model cars. Don’t ask them about the dome light that goes out, ask how often the engine breaks or the car won’t start.

Anyway, if reliability is hard to distinguish, to what end does differing design bring us? Is model diversity limitless? Are we trending toward individual cars?

Prognostications are better left to other people, but I would like to say that my preference would be for enough commonality in design such that owners can actually form groups and have a sense of belonging to a community of like-minded owners. I have to ask myself, “If every Ferrari were totally different, would there be a Ferrari brand at all?”

So if reliability is lost in the noise, and design differentiation is merely a prerequisite that has limits, what is left to distinguish brands? Stay tuned for tomorrow's post.


jacksmith said...

Thanks for sharing.I found a lot of interesting information here. A really good post, very thankful and hopeful that you will write many more posts like this one.


Tutuapp said...

Tutuapp iOS and Android us very beneficial for iOS/android users because the can't use the application which are android and because of this app they all are cheering because users want Tutuapp in iOS version but after long time it comes in the market and helpfull for iOS users. If they want their Tutuapp in your phone then also they download Tutuapp Free Download Latest Version in their pc it has many versions which works in all the devices. Users want this type of apps which helps you in any condition like if they want news app then they'll get it and if they want any other app then also they get. Also its Alternative Panda Helper APK

LeoneKhunze said...

Hello There. I found your blog using msn. This is a very well written article. I will be sure to bookmark it and come back to read more of your useful information. Thanks for the post. I’ll definitely comeback. eyebrow embroidery singapore review

Rebecca Virginia said...

Thanks for Sharing. Complete Your Assignment From Assignment Writing help in UAE and Score Best Result.

RealTime Vlog said...

Intro Maker Mod Apk
Funimate Pro Mod Apk
Blue Kinemaster Pro Mod Apk
PicSay Pro Apk
Octopus Mod Apk Premium
StorePlay Apk

onlyblog said...

Nice Blog. Thanks for sharing with us. Such amazing information.

Only Blog

Guest Blogger

Guest Blogging Site

Guest Blogging Website

Guest Posting Site

komakdon said...

https://www.top-travel.ir/%d8%aa%d8%a7%da%86-%d8%a7%d9%84-%d8%b3%db%8c-%d8%af%db%8c-%d8%a2%db%8c%d9%81%d9%88%d9%86/This part is usually damaged due to various causes such as direct physical blows, intentional or accidental mistakes

frzn said...

Those who do not know Kisho Ino, if they have read about Dodge Quinn, it will صرافی نیل be easy for them to know this currency. The Kisho Ino development team is the same Dodge Quinn and Bibi Dodge development team that developed this currency to control inflation and try to develop it with well-defined goals.

شركة خبراء الرياض said...

ندرك جيدًا ان نقل العفش يعتبر من أهم الأمور التي يجب التركيز عليها؛ لهذا السبب فإنه يجب أن يتم التأكد من سلامته عند النقل فتقدم لكم شركتنا خدمات نقل العفش باحترافية بدون خدش
شركة نقل عفش بالرياض
ان الحمام يتكاثر وجوده في فصل الشتاء و في فصل الصيف مما يجعلنا في حاجة إلى مكافحتة لذلك يتم تركيب طارد حمام مع افضل شركات تنظيف مخلفات الحمام والطيور وتركيب أفضل أنواع شبك طوارد الحمام
شركة مكافحة الحمام بالرياض
تمثل المكيفات دور هام في حياتنا في اشهر الصيف
شركة خبراء الرياض تقدم خدمات تركيب المكيفات بالادوات الخاصة للمكيف مع ارخص الاسعار وعمالة مدربة ومتخصصون في هذا المجال
شركة تركيب مكيفات بالرياض