Friday, February 8, 2008

A day at Art Center - but is Design hostile to Sustainability?

Today I spent a full day at Art Center College of Design in Pasadena CA.

What a place of vibrant energy and design thought! I was there during a Summit on Sustainability, and the benefit of car design aesthetics was squarely in the sights of many. Unfortunately, it appears that our collective effort to inform transportation sustainability has somehow taken issue with the subject of transportation design aesthetics. Some clearly believe that they are mutually exclusive.

I disagree and think that to say beauty and consumer preference are not positively related to sustainable transportation is to denigrate a most closely held belief that the road is each American's personal outlet for freedom and appreciation of our great country.


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